Hello my friends! This is a
compilation of the five blog posts I wrote on how to self-publish,
step-by-step. Hope they help!
If you’re going to
self-publish, the first thing you need to find is someone to print your
masterpiece, right? Lucky for you, the print-on-demand business is booming. All
the motivated, prolific li’l writers out there are tired of banging on the
doors of the creaking-in-its-casket publishing industry. Newly-written books
are languishing tragically, gathering the proverbial dust. So, there you are,
brushing off the proverbial dust, giving the proverbial finger to all the
agents who turned down your brilliant book, and screaming at your computer,
“FINE, I WILL DO IT MYSELF.” You look so cute when you’re mad!
Now, down to brass tacks: There are a lot of companies out there that want your
self-pub business, which is extraordinary considering that the VAST majority of
self-published authors will never sell more than 200 copies of their books. But
for the Print-On-Demand printing houses, that’s about $1,000 of revenue per
customer, which isn’t bad if they have a big pile of customers.
How do you decide which P.O.D. house to use? You could go with a small local
one – there are plenty of those – but personally I don’t recommend it because
they don’t have a direct line to the major online selling platforms like
Amazon.com.
I’m sure there are other sites that are just as good (feel free to email me
your experiences), but I can only tell you what I know about two of the most
popular P.O.D. websites: Lulu (www.lulu.com)
and Createspace (www.createspace.com).
This is a great simple article that lays out some of the pros and cons of each: http://www.publetariat.com/publish/lu... .
Personally, I went with Createspace and I was very happy with it. Here are my
reasons for choosing Createspace:
1. Createspace is Amazon’s self-publishing arm. This means that it’s SUPER easy
to get your book on Amazon once it’s finished. And believe me, YOU WANT YOUR
BOOK ON AMAZON. That’s where I do about 99% of my sales. Anyone who hears about
your book will look for it on Amazon, so you’re at a major disadvantage if it’s
not there. Lulu books get on Amazon as well, but I’ve read that it takes
slightly longer to accomplish this.
2. It’s free (so is Lulu)
3. Customer service was great (I’ve read otherwise about Lulu, but let me know
if you think I’m wrong).
Createspace will keep about 30% of the book’s list price (the exact amount
depends on how long your book is, and whether it’s full-color). This is a good
deal, considering there’s NO cost to you for printing. Plus, you pick your own
list price! If you want to make a lot of $$, you can sell your book for 20
bucks, although nobody aside from your parents and your BFF likes you enough to
pay 20 bucks for your self-published book.
Createspace will get your book on Amazon.com, which takes another 40% of the
list price. So, what this means in practical terms is that you have to set your
list price at a minimum of about $7.50 just to be able to cover Amazon’s share
and Createspace’s share. This sounds like a lot, and it is, but remember,
someone out there just printed hundreds of pages and a glossy cover for you at
no cost to yourself.
I set my list price at $7.99 because I don’t care about making money – I just
want people to read the book. I recommend this path unless you’re convinced
you’ll have a big readership. You can also change your list price whenever you
want. So you can start out selling your book for 20 bucks (which give you about
$18 profit per sale), and then when your parents and BFF have already purchased
the book and nobody else will, you can lower it to $7.99 (which gives you about
50 cents profit per sale) and then people who like you, but not quite as much,
will buy it.
One thing I have learned for sure: The closer your product is to “FREE,” the
more you will sell. I didn’t believe this at first, but it turns out to be
true.
I’ll post next time
about what you need to do to get your documents ON the Createspace interface.
To anyone still reading, I think you are the bees knees. Fuzzy cutest knees
ever!
I have the tech savvy
of a squirrel. Computers make my brain hurt, and technological issues quash my
soul. But even one as technologically small-brained as myself can format and
upload docs to self-pub sites like Createspace. Those sites offer paid services
(Createspace’s service is $249) that will do the formatting for you, but I
think that’s a waste of money. Here’s what you need to do:
First, pick your fonts. Someone advised me that for paper books (as opposed to
e-books), you should use serif fonts. I went with Cambria for the body of the
book, and Futura for the chapter headings. Other fonts that were suggested to
me: Palatino, Garamond, Baskerville, Caslon, Minion, FF Scala… I went with 1.25
line spacing, which looks nice on paper, but if your book is super long, you
could go with 1.15.
Second, format the book. You’ll want a blank page (front and back) before the
title page, copyright info on the back of the title page (keep in mind that
you’ll be using 2-sided pages when you format). Then if you have a dedication,
you can throw that in. You will then need a blank page on the back of the
dedication page so that your first chapter starts on the right side of the
book.
Createspace has templates that tell you the margins you’ll need in order for
your book to look good on the page. I found that I needed more space than was
recommended in order for the page numbers not to be partially cut off on the
bottom of the page. You’ll also need a “gutter,” which allows for the extra
room on the side of the page where the book is bound. My book was 5X8, and the
margins I used were:
Top: .75
Bottom: .85
Right: .5
Left: .5
Gutter: .3
Once your book looks great, you’ll need to save it as a PDF. Then you can
upload it to the Createspace website! After you upload your cover art (which
I’ll talk about in mah next blog), you’ll be asked to order a “Proof” copy of
the book, and if there are any formatting problems you can fix them ASAP. It
takes about 5-7 days for the proof to arrive, during which time you’ll be
staring out the window constantly waiting for the mail man to arrive with your
precious proof package, but I can tell you that you shouldn’t even start your
mail vigil until 4 days after you order the proof. You’ll just be tormenting
yourself.
I gotta say – my Createspace-printed book looks fabulous. Super professional,
good color on the cover, pages clean and well-cut.
You are delightful. Have a cookie. Head south for the winter. Mwah!
Hi friends! You have
such a rosy glow from all your Thanksgiving indulgences! It becomes you. Now
down to bizness:
Once you have your book formatted properly (see my last post), there are a few
other things you’ll need to do before your book can be published. Namely,
you’ll need to buy an ISBN, create your cover art, copyright your book, and
decide how rich you want to become. So, here’s a li’l how-to guide for each of
these:
ISBN: The official U.S. ISBN-selling agency is www.myidentifiers.com,
and it’s super easy to buy an ISBN on that website. It’ll cost you $125, but
that’ll be just about your only cost for self-publishing.
Copyright: You can upload your book directly to the U.S. Copyright Office
website athttps://eco.copyright.gov/.
You’ll have to register a username and password and then follow the
instructions, which aren’t entirely straightforward, but I was able to figure
them out, so I reckon that means that just about anybody can do it. Your book
copyright will cost you $35.
Cover Art: With Createspace, you have a few options. You can use their free
“Cover Creator” athttps://www.createspace.com/Special/H... (You may have to create an account with a username and password
in order to view this page). I didn’t use the Cover Creator, so I can’t say
whether that’s an easy tool to use. Alternatively, you can have someone design
your cover for you, and you can get a template for your chosen book size online
(my paperback is 5X8, which is a great size for a paperback). On this page, you
enter your book dimensions, you’ll be provided the template:https://www.createspace.com/Help/Book....
Another FANTASTIC option is to use CrowdSpring (http://www.crowdspring.com/).
On this website, you enter the name and synopsis of your book, how much you can
pay a designer, and then designers COMPETE to win the right to design your
cover! Designers will submit artwork for your review, and you pick the best one!
If my fabulously talented friend John hadn’t been willing to design my book for
me, I would’ve used Crowdspring.
Royalties: The good news is that you can choose your cover price! So, if you
want to make a zillion dollars, you can set your list price at $100,000 per
book, and you will be rich if you can find a sucker who will pay your price!
However, one thing I’ve learned is that the CHEAPER your book is, the MORE you
will sell. So, I recommend setting your book price as low as possible. If you
want to use Createspace to sell on Amazon, you should be aware that Createspace
is going to take the first five and a half bucks per sale (they’re printing the
whol thing, so this is reasonable), and then Amazon will take an additional
dollar and a half (ish). So, for example, my book is priced at $7.99. If I sell
a book directly from the Createspace website (www.createspace.com),
I get paid $2.21. If, however, I sell from Amazon (which is where I do the VAST
majority of my sales), I only get paid 61 cents. This is fine with me, because
I have MORE than paid my costs for publishing the book, and I’d rather sell
lots of books than make lots of money. That’s a personal choice, and you might
make a different one. But since most self-published authors never sell more
than 200 copies, and I wanted to sell a LOT more than 200 copies, I figured I’d
do everything I could to make that happen. And it worked.
Createspace will walk you through the steps for uploading your ISBN and cover
art and selecting royalties. Now you are ready to publish, YAY!!!!! DO IT!!!!
Your book will be available the next day on Createspace, but it might take a
week or two for it to show up on Amazon. Be patient – it’s cominnggggggg!!!!!
Next week I’ll write about how to publish to Kindle, Nook, iPhone, etc… Til
then, have fun being you.
Today is one of those
days when I am loving that my book is out there, self-pub style. Sold about 10
books in the last few days, got some superpositive feedback from another
reader, and I feel powerful like volcano. Like bull. Like bull-shaped volcano.
So, your turn: Here are some tips for getting your brilliant new manuscript
onto Kindle/Nook/iPhone, etc.
First, let me say that I didn’t use BookBaby (www.bookbaby.com),
but I hear good things about it. I’ve used their partner site, CdBaby, for the
digital distribution of my albums, and they’ve been great. For $99, BookBaby
will convert your book to ePub, and it’ll get your book on Nook, Kindle, Sony
eReader, and Apple iBookstore. If I were starting this process again from
scratch, I’d use BookBaby even though I got my book on those sites for free. I
think BookBaby would save a fair amount of time, plus ALL your digital sales
are managed from one source. So, if you can spare the $99, I recommend
Bookbaby. Here’s a list of prices for additional services like cover art, use
of graphics, etc:http://www.bookbaby.com/pricing
If you wanna save some money, you can do it the way I did: You can upload
directly to Kindle and Nook. People can put the Kindle file on their iPhones as
well. Here’s how to upload to each site:
Kindle: Go to Kindle Direct Publishing (kdp): https://kdp.amazon.com/self-publishin....
Get a username and password. Go to “Add New Title,” and enter the relevant
info. Then you’ll have to choose your rights and pricing. Most of the time,
your proceeds will be 70% of whatever your list price is, and you can choose
your own list price. However, if you price your book BELOW $2.99, you’ll
receive only 35% of the list price.
Nook: Go to http://pubit.barnesandnoble.com/pubit....
Again, go to “Add a Title,” enter the info, and pick your royalties.
The best advice I can offer here is for you to price your book as LOW as
possible. I started off selling my eBook at $2.99, which I thought was SUPER
cheap, and I sold a decent number. But when I lowered the price to 99 cents, my
sales LITERALLY DOUBLED. I think that people perceive 99 cents as almost free –
it’s almost no money – so they’re willing to give away that amount of
almost-no-money-at-all.
If anyone disagrees with any of this advice I’ve been puttin’ out there, please
let me know! By no means is my method the only one, or even the best one – I’m
just telling you how I went about self-publishing because I found it easy and
rewarding. Next week I’ll offer some suggestions for marketing your book, and I
would LOVE to know what suggestions YOU have!
I’ll be honest:
promoting a self-published book sucks. Local bookstores don’t want your book
unless you get articles in local magazines/newspapers. And newspapers/magazines
treat self-published authors like dirty beggars. This will change in time, but
for now, self-publishing requires a massive dose of self-confidence, a lot of
outside-the-box marketing efforts, and a ridiculous amount of hard work. I
haven’t cracked the code yet on how to make mahself filthy rich, but I’ve done
a few things that were successful. Part of me wanted to keep these successful
efforts close to my chest, so that other people wouldn’t start doing what I’m
doing and thereby dilute the power and uniqueness of my efforts. But then I
realized that if I didn’t share my ideas, I’d be as much of a dickwad as the
newspaper editors who don’t want to help self-published authors. So, here are
my suggestions for self-pub book marketing. And please please PLEASE feel free
to suggest other ideas – I need them!
1. Goodreads is phenomenal for self-promotion. You can offer your book as a
“Giveaway,” and people will sign up to receive your book for free. Each time I
sign up for a “Shadow Swans” giveaway, about 500 people apply for the free
book, and about 100 of those people put my book on their “to-read” shelves.
That’s great exposure, and only costs me one paperback copy plus postage. Once
the giveaway is over, I write to the people who didn’t win the giveaway to tell
them that my Kindle book is only 99 cents, and they can find that here: http://www.amazon.com/Shadow-Swans-eb... (see how I just threw in my own self-promotion there? ☺
2. Self-promote relentlessly. Make a list of every email address you have,
friends, family, and coworkers, and send a note to all of those people with a
short summary of your novel, a couple of impressive press quotes, and links
where the book can be purchased online. I sold a few hundred copies right off
the bat with that kind of email.
3. Author talks: as I mentioned, a lot of bookstores won’t want anything to do
with you. BUT, your high school will be willing to hold an author talk for you.
I sold a lot of books at an author talk at my high school, and it’s a
fantastically supportive audience. Also community centers will host author
talks. You can also do author talks in peoples’ homes.
4. Libraries: Most libraries will stock a copy of your book if you send it to
them. This is a great way to get exposure and costs you next to nothing.
5. MOST IMPORTANTLY, network! I’m still working on this portion. I’m trying to
meet anyone I can who works in publishing (if you work in publishing, please
email me at laurabama@hotmail.com - I want to talk to you!). I want to meet
magazine writers, book editors, bloggers. I’m signing up for writers’
conferences where I can meet publishers and editors and other writers.
I can vouch for the success of the first 4 things, and I’m hoping that #5 will
take me even further than the first 4. Keep your fingers crossed for me. And
your toes. Legs. Arms. Eyes, maybe even? Cross it all. I need it. And if you
work in publishing, holla!!!!
